Forbes contributors publish independent expert analyses and insights. Chelsea writes about marketing, freelance life, and entrepreneurship. Instagram is now Meta’s third app with over 3 billion users.

Marketing often means connecting with your target audience where they’re already active and Instagram is a great place to do just that. The platform has more than 2 billion monthly users worldwide, ...

Your business’s marketing is at its best when you’re connecting with your target audience where they’re already active, and Instagram is a great place to do just that. The platform has more than 2 ...

Instagram now allows search engines like Google to display public posts on results pages, making it a powerful SEO (search engine optimization) tool for businesses. This is a huge win for business ...

This article was paid for by Meta. Setting up your business' social media accounts is only the beginning of the journey. Managing them over the long run — especially as a solopreneur or small team — ...

On Wednesday, Meta announced that it would use conversations with its AI chatbot to tailor ads. Advertising is a core business for Meta, comprising over 97% of its revenue in 2023 and 2024. Meta AI ...

Instagram is encouraging creators to share links to their Instagram profiles, posts, and stories on other platforms to bring new people to Instagram and drive up the number of new users. Instagram’s ...