While Instagram is immensely popular, much of what the platform’s users post focuses on vacations, fitness, celebrities, entertainment, food, pets and other lifestyle content. This ethos makes it ...

Meta formally announced the ‘Instagram Explore home’ Ads Placements via the Instagram Marketing API which allows marketers to run ads on the Instagram Explore home page. Meta announced on October 4, ...

Instagram is ending its native affiliate-marketing program. The tech platform has been testing the program with some influencers for more than a year. The program let influencers earn a commission ...

The Meta-owned platform also rolled out a slew of new features, including the ability for users to reorder their grids, and expanding Trial Reels to all users. By Alex Weprin Senior Editor Instagram ...

Instagram is a powerful marketing behemoth — if you know how to finagle some of its hidden features and highlights. Instagram has nearly 1.5 billion monthly active users, and according to an Insider ...

Two months after announcing that it was beginning to test ads in search results, Instagram said today that it now allows for ads in search results via the Instagram Marketing API. These ads will show ...

In an Instagram marketing environment that often takes on the trappings of sameness, where do influencers fit in? How is their value evolving? And how should marketing investments for Instagram be ...

Instagram is expanding its efforts in the creator space, launching a global marketing campaign called "Anyway" that is meant to encourage users to take chances and get creative on its platform.

Instagram has become the essential platform for reaching millennials because it aligns perfectly with how this generation discovers, researches and connects with brands. Unlike traditional advertising ...

Editor’s Note: This is the first in a two-part series. You’ve heard of Instagram. You know that it’s massively popular. You know that some brands are using it in innovative ways to drive brand ...

‘In practical terms, we found that you could improve the number of likes of any given image by about 3% if you applied the appropriate filter.’ To pull in Instagram likes, the biggest rules are ...