Forbes contributors publish independent expert analyses and insights. Chelsea writes about marketing, freelance life, and entrepreneurship. Instagram is now Meta’s third app with over 3 billion users.

Start by understanding who your ideal followers are: • Who are they, and what are their interests? • What type of content are they looking for? By identifying your target audience, you can tailor your ...

Instagram just blew out 15 candles—and instead of resting on its legacy, the platform is rewiring itself for the next generation of entrepreneurs. In an exclusive interview, Esh Ponnadurai, Meta’s ...