These ads, which appear in Twitter’s news feed, provide links directly to apps on Apple’s App Store or Google Play. Twitter users have recently seen ads suggesting they download apps such as Square or ...

SAN FRANCISCO, June 30 (Reuters) - Twitter Inc began rolling out app-install ads globally on Monday, expanding a mobile advertising format that has proven successful on rival platforms such as ...

Taking another page from Facebook, Twitter is rolling out new ad tools to help marketers and developers drive mobile app installs. The company on Wednesday announced a set of ad creative, targeting ...

Twitter is testing a new kind of app install “card” on the mobile versions of profile pages for various news sites. They appear to give users the ability to install the sites’ apps, reports TechCrunch ...