Reddit will begin allowing advertisers to create custom, interactive ads in lieu of traditional image, video, or text formats, the company announced Monday. The new format, Interactive Ads, enables ...

For years, interactive CTV advertising was the star of industry demos, like the kind attendees of the Consumer Electronic Showcase saw all up and down the Las Vegas strip this past week. But although ...

Nobody seems to want to be in the TV business these days. Well, no, that’s not really accurate. It’s just that companies in the CTV advertising space don’t want the device itself to be just a TV ...

A new study reveals the promise and limitations of interactive TV advertising. The key findings: Why it matters. As CTV ad spend is projected to reach $33 billion by 2025, interactive formats could ...

NEW YORK--(BUSINESS WIRE)--FuboTV Inc. (d/b/a Fubo) (NYSE: FUBO), the leading sports-first live TV streaming platform, announced today the availability of four new interactive Connected TV (CTV) ad ...

Reddit introduced "Interactive Ads" this week -- a new ad unit that allows brands to build custom and immersive experiences for redditors on the platform. The advertising unit goes beyond static ...

A recent study by BrightLine, the leading platform for interactive streaming ads, revealed fresh data about the incremental impact of interactive advertising in CTV, including major new findings ...

Feature allows advertisers to transform a single TV commercial into variants based on ZIP code or specific state without creating multiple creative assets When you purchase through links on our site, ...

Live sports are moving to streaming, allowing brands to connect with mass audiences consuming synchronous programming on CTV. For example, Netflix locked down an exclusive $5 billion deal to broadcast ...

In 2024, top apps increased their share of spend on interactive ads by 20% year-over-year, while non-top-tier spenders saw a 2% increase. That's according to Liftoff’s annual Mobile Ad Creative Index ...