To uncover more about how quizzes can increase engagement, we spoke to marketing leaders to understand the impact of this type of interactive content marketing. Engagement is one of the most critical ...

Quizzly is an engagement and data collection tool for brands and publishers. It is designed to transform content into engaging, interactive quizzes that provide deep insights into user behavior for ...

WhatsApp is taking engagement to the next level. The messaging giant is testing a Channel Quiz feature, which allows admins to create interactive quizzes that go beyond simple polls or updates.

As messaging platforms compete to become more than just communication tools, WhatsApp is quietly expanding what Channels can do. The company is now testing aquiz-based update feature for Channels, ...

Interactive content is here to stay, and it holds huge potential for brands. Just take a look at the ubiquitous BuzzFeed quiz. Digiday reported that 96 percent of all sponsored Buzzfeed quizzes on the ...

There are many things you can do to enhance your content to make it more appealing to your target audience. But perhaps the most valuable thing you can do to up your content marketing game is to make ...

Let's face it: There is too much content out there. No matter what topic you're interested in, you can find an endless supply of content on that subject. The internet has become a go-to source for ...

Israel’s state broadcaster KAN used Sport Buff technology to engage thousands of viewers during the World Cup – and now it wants to do even more. Broadcaster KAN is using the gamification and fan ...

The use of interactive content in digital marketing strategies is on the rise, which means you may need it for your business or find yourself behind the curve. Over my 30+ years in the marketing ...

According to Dr. Smith, the website quizzes identify individual health issues and are not the typical questions found in many mainstream health, wellness and lifestyle magazines. “The questions in ...