To uncover more about how quizzes can increase engagement, we spoke to marketing leaders to understand the impact of this type of interactive content marketing. Engagement is one of the most critical ...

WhatsApp has launched several new features this year, whether it be to make the app more secure or more fun to use. As the year is about to end, the messaging app is preparing to add yet another ...

As messaging platforms compete to become more than just communication tools, WhatsApp is quietly expanding what Channels can do. The company is now testing aquiz-based update feature for Channels, ...

WhatsApp is taking engagement to the next level. The messaging giant is testing a Channel Quiz feature, which allows admins to create interactive quizzes that go beyond simple polls or updates.

WhatsApp tests Channel Quiz feature for admins to create interactive quizzes Feature shows correct answers instantly with confetti animation for users Admins can view quiz results and participation, ...

Interactive content is here to stay, and it holds huge potential for brands. Just take a look at the ubiquitous BuzzFeed quiz. Digiday reported that 96 percent of all sponsored Buzzfeed quizzes on the ...

Kaltura has updated its video education platform with an interactive video quizzing tool. The new tool allows users to embed quizzes into video-based learning experiences to provide an ungraded ...

The use of interactive content in digital marketing strategies is on the rise, which means you may need it for your business or find yourself behind the curve. Over my 30+ years in the marketing ...

Israel’s state broadcaster KAN used Sport Buff technology to engage thousands of viewers during the World Cup – and now it wants to do even more. Broadcaster KAN is using the gamification and fan ...

Feel like something's missing from your YouTube viewing experience -- like some good 'ol multiple-choice questions? The chronic learners among us will be happy to hear that the site is testing an ...