Of all the efforts businesses make to improve themselves, the corporate makeover is almost always among the most baffling. This has been evident from the current spate of rebranding announcements in ...

I wrote about Scroll-o-Meter, an unusual Chrome extension that keeps track of how far your finger travels each day, a couple of weeks back. Now here’s an even more brain frazzling experiment from the ...

Accenture Interactive has rebranded to Accenture Song. More than 40 of the firm’s units—acquired over the past decade--will begin to go to market as Accenture Song to, as the company put it in a ...