The personal data that companies collect from consumers online has become a big business referred to as data brokerage. However, most consumers don't know what personal information about them is being ...

Marketing used to rely a lot more on gut feeling. Creative directors would dream up campaigns over long lunches, and my team and I would blast messages to anyone who'd listen. We called it ...

If you have researched new methods of marketing as technology in the world advances, you may have come across the term “Internet of Things” (IoT). These are devices, like smart watches or smart home ...

The deal, which will see Lotame positioned within Epsilon, gives Publicis a view into nearly 4 billion consumers, or 91% of internet-connected adults. Acquiring Lotame significantly enhances the scale ...

SEO and marketing are driven by the choices that you make, and those choices should be guided by clear, trustworthy data. Having a range of sources that you track on a regular basis helps you to stay ...