Often divided into primary and secondary research, market research helps businesses identify key factors influencing their market, including the competitive landscape, target audience characteristics, ...

Lacking a holistic understanding of their target audience limits marketers’ ability to create the most effective strategies. Yet they often prioritize the concrete metrics of quantitative data, such ...

Opinions expressed by Entrepreneur contributors are their own. 2020 was a turbulent year for most industries, including the qualitative research industry. Many brands and agencies that had previously ...

Introduction The COVID-19 pandemic led to major disruptions in society across many spheres, including healthcare, the economy and social behaviours. While early predictions warned of an increased risk ...

Institutional investors face complex decisions—where to allocate capital, which managers to trust, how to weather volatility. These choices can’t rely on instinct alone. They require data, structure, ...

Customer insight goes beyond the raw data you hold on your customers. It’s about the interpretation and conclusions you reach ...

Artificial intelligence (AI) is widely heralded for its potential to enhance productivity in scientific research. But with that promise come risks that could narrow scientists’ ability to better ...

Key findings Average interview duration increased by 15 minutes from Round 7 to Round 9, while the number of questions asked increased by an average of 17.8 items. The average interview in Round 9 ...

It is often said that anything you can say about India, the opposite is equally valid. In recent years, data-driven decision-making has become a buzzword in policymaking circles across sectors in the ...