Welcome to our resources page on Marketing Management - the fine art of leveraging marketing techniques to drive organizational success. Here you can discover valuable insights on trends, best ...

In five years of writing for various audiences, Uche has learned to simplify career-focused content for ambitious learners regardless of their qualifications. Her work is published in notable ...

The marketing minor at Saint Louis University's Richard A. Chaifetz School of Business offers business and nonbusiness SLU students exposure to multiple areas in the field of marketing. Students are ...

This article is based on the Introduction to Marketing Champions: Practical Strategies to Increase Marketing's Power, Influence, and Business Impact (Wiley, 2006); see www.marketingchamps.com.

Description: Overview of marketing management in a dynamic competitive environment. Examines the company-wide implications of marketing principles and tools for decision-making, from both the firm's ...

Business organizations often use top marketing resource management tools. This measure is favorable. But getting the correct marketing technology stack in place can take considerable effort. Flaws in ...

UW’s Ph.D. in marketing and management prepares grads for fulfilling careers in research and academia. We pride ourselves on offering students a supportive environment with close-knit peers and ...

Description: Overview of marketing management in a dynamic competitive environment and tolls for decision-making, from both the firm's and the consumer's viewpoint. Application to global markets and ...