While it’s difficult to prescribe what the end state will look like, an inspection of funnel metrics helps shed some light on ...

One of the core concepts in the digital marketing industry is the sales funnel. While odd sounding at first, this single core concept can take a business from virtually non-existent and unknown to ...

A sales funnel, also known as a purchase funnel, is a model that illustrates the theoretical customer journey toward the purchase of a product or service. This concept is called a funnel because it ...

Most advertisers today still approach creative with a one-size-fits-all mentality. They produce a flat stack of assets—product demonstrations, testimonials, value propositions—and push them through ...

A strategic look at allocating paid media budgets across the funnel, with evidence-backed models and practical guidance for ...

The oft adhered to rules of marketing are changing - not by trends, but by tectonic shifts in consumer behaviour, ...

As AI agents collapse the consumer funnel and mediate more decisions, brands must strengthen the distinctly human moats — loyalty, trust, community, ecosystems of convenience and meaningful human care ...

Marketing relies heavily on the marketing funnel concept, a tool essential for visualizing and planning our strategies. When used correctly, it can greatly benefit your marketing efforts, particularly ...

When you imagine retail media’s place in a marketing funnel, do your eyes look toward the bottom? If so, you may miss out on the full-funnel benefits of retail media networks (RMNs). As marketers, ...

Maintaining a Hold rating on Mister Car Wash due to persistent weakness in retail traffic impacting long-term growth prospects. Q3 2025 results show strong subscription business performance, but ...