Explore how the diffusion of innovations theory aids in developing marketing strategies for new products and increasing market share through five key steps.

Last year, Nick Franks published a paper that kicked off an almighty row over the biology of what happens to the brain during sleep (Nat. Neurosci., DOI:10.1038 ...

How bad-faith arguments sow doubt by weaponizing scientific humility. When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. "Science is never settled" ...

"If the model holds true, it could mark a new chapter in the way we think about the birth of the universe." When you purchase through links on our site, we may earn an affiliate commission. Here’s how ...

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