Which It Cosmetics CC cream is best? It Cosmetic’s CC creams tout the tagline “Your skin but better.” And since the brand formulates its products with skin-loving ingredients with makeup, the results ...

It Cosmetics founder Jamie Kern Lima demonstrated her confidence in her products by testing them on herself — on live TV. It Cosmetics founder Jamie Kern Lima demonstrated her confidence in her ...

If you’ve ever wanted a CC cream that does more than just even out your skin tone, you’re going to fall in love with IT Cosmetics’ latest drop. The Your Skin But Better Nude Glow has a ton of the ...

If you've ever seen before-and-after photos of someone using the IT Cosmetics CC+ Cream, you know the difference is jaw-dropping. Acne, pores, and hyperpigmentation disappear with the buff of a brush, ...