Parks partnered with IT Cosmetics for its Keep It Real social campaign and talked all things beauty with PEOPLE Charles Sykes/Bravo via Getty Real Housewives of Atlanta star Phaedra Parks considers ...

Transform your routine with IT Cosmetics’ best-selling, easy-to-use makeup essentials, including a full-coverage, shine-controlling foundation and buildable eyeshadows for a natural, flawless look.

This all-in-one CC Cream duo features two full-size multitasking essentials that simplify your beauty routine while delivering a flawless, barely-there finish. Lightweight yet powerful, it gives your ...

Jennifer Lopez and Bethenny Frankel have both raved about It Cosmetics over the years. Evan Agostini/Invision/AP; Getty Images; It Cosmetics Page Six may be compensated and/or receive an affiliate ...

(NEW YORK) — Jamie Kern Lima is a former beauty queen and Baywatch actress who is now bringing a fresh outlook to the cosmetic world. Lima quit her job as a news anchor to co-found IT Cosmetics in ...

Jamie Kern Lima started her beauty company in a studio apartment. — -- Jamie Kern Lima is a former beauty queen and "Baywatch" actress who is now bringing a fresh outlook to the cosmetic world.