IT Cosmetics is a makeup and skin care brand best known for its fan-favorite complexion products—namely its CC+ creams (basically, the midpoint between tinted moisturizer and foundation). What many ...

And Just Like That star Kristin Davis was announced as the new face of cosmetics brand IT Cosmetics' Nude Glow CC+ Nude Glow Foundation. As part of the brand's “The Glow Comes Naturally” campaign, the ...

Founder of beauty company, IT Cosmetics, Jamie Kern Lima talks about her rise to the top. Jamie Kern Lima is the founder of IT Cosmetics, a company she started in her living room and grew to the ...