If you purchase a product through a link on our site, we may receive compensation. Offering medium coverage, the skincare-inspired concealer is formulated like a multivitamin serum, containing vitamin ...

Designed for 40-plus skin, the Do It All Sheer Tint Face Balm will be sold exclusively at Ulta Beauty.

Transform your routine with IT Cosmetics’ best-selling, easy-to-use makeup essentials, including a full-coverage, shine-controlling foundation and buildable eyeshadows for a natural, flawless look.

And Just Like That star Kristin Davis was announced as the new face of cosmetics brand IT Cosmetics' Nude Glow CC+ Nude Glow Foundation. As part of the brand's “The Glow Comes Naturally” campaign, the ...

This (on Sale) It Cosmetics Set Gives You a Flawless No-Makeup Look With Only 2 Products Want a gorgeous no-makeup look with only two products? Get ready to glow with this IT Cosmetics 3-Piece Set, on ...

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated. Finding the right concealer, especially for ...

I feel like a kid in a candy store every time I walk into an Ulta. Except, when my basket's full of skin care, hair products and makeup, the total tends to be a lot higher than a bag full of taffy.