Founders often assume email will “just work,” until their open rates tank or they land in spam. Here’s the biggest mistake I see entrepreneurs make – and what to do instead. There’s a reason every ...

Low email deliverability is hurting your business. Emails land in spam because of poor sender reputation, outdated lists, and lack of authentication (SPF, DKIM, DMARC). Verify your list regularly, ...

Faith Foushee is a CNET contributor and a former writer for SaveOnEnergy.com, covering energy-efficient products, renewables and other energy topics. She enjoys learning about new energy technology ...

Most email campaigns fail not because of the channel, but because of a flawed strategy — here’s how to fix yours and start driving real results. Most businesses misuse email marketing by treating it ...

You know you’re supposed to “build an audience before you launch.” Every founder hears that advice. But when you actually sit down to do it, the reality looks like this: an empty landing page, a ...

Email is a core component of many companies' marketing strategies, and its success depends on how effectively you can grow and maintain your subscriber list. The more people who opt in to receive your ...