Target is particularly at risk from the 40-day boycott over the season of Lent called by the Rev. Jamal Bryant.

A recent study published in the Journal for Consumer Psychology found that people who lend money to friends frequently feel ...

Norton, Michael I., Daniel Mochon, and Dan Ariely. "The IKEA Effect: When Labor Leads to Love." Journal of Consumer Psychology 22, no. 3 (July 2012): 453–460.

Journal of Consumer Psychology, Journal of Marketing, Marketing Science, Management Science, International Journal of Research in Marketing, and Long Range Planning. He has published a book entitled ...