De Freitas, Julian, G. Nave, and Stefano Puntoni. "Ideation with Generative AI—In Consumer Research and Beyond." Journal of Consumer Research 51, no. 1 (June 2025): 18–31.

For most consumers, sustainability has been considered a “nice-to-have” in the brands they buy, but it’s rarely been table stakes. That’s about to change. Our research suggests we’re on the brink of a ...

When it comes to modern marketing, consumer research provides marketers with the insights needed to keep up with the ever-evolving preferences and behaviors of their audience. Consumer research ...

Nihal Advani is the Founder and CEO of QualSights, which was named the fastest-growing consumer insights platform by Inc. magazine in 2022. Once upon a time, we had to put up with having limited ...

At the Fast Company Innovation festival, moderator Ben Baer (left) and NielsenIQ’s Ramon Melgarejo discussed how synthetic respondents are enhancing product development. BY FastCo Works For more than ...

The American Marketing Association is pleased to announce the selection of Jan-Benedict E.M. Steenkamp as the next Editor in Chief of the Journal of Marketing. His three-year term formally begins on ...

Sign displaying gas prices at a station in Morningside Heights, New York, in January 2022. (Timothy A. Clary/AFP/Getty Images) After many years of historically low inflation, consumer prices in the ...

Two years ago, with millions of people out of work and central bankers and politicians striving to lift the U.S. economy out of a pandemic-induced recession, inflation seemed like an afterthought. A ...