Springfield ranks sixth among the worst driving cities in the Northeast, according to a recent study by Consumer Affairs and ...

Let's say you've got to book a flight, choose a hotel, and rent a car. Does it matter which thing you shop for first? A new study in the Journal of Consumer Research finds that the order of choices ...

Let's say you've got to book a flight, choose a hotel, and rent a car. Does it matter which thing you shop for first? A new study in the Journal of Consumer Research finds that the order of choices ...

A study showed that certain tactics, like offering to match a competitor’s low prices, received the most positive reactions from participants. By Zach Schonbrun New research finds that spending cash ...

The United States' involvement in Iraq has generated a lot of debate about the potential impact on American businesses abroad. Yet, very little systematic research has addressed the effect of ...

Michal Ann Strahilevitz is an Associate Professor of Marketing at Saint Mary's College of California. Michal earned her Ph.D. in marketing from the University of California at Berkeley. Her research ...

Researchers across many domains have examined the impact of externally presented numerical anchors on perceiver judgments. In the traditional paradigm, "anchored" judgments are typically explained as ...

The Journal of Consumer Psychology (JCP) publishes top-quality research articles that contribute both theoretically and empirically to our understanding of the psychology of consumer behavior. JCP is ...