Journal of Consumer Research, Vol. 39, No. 4 (December 2012), pp. 784-799 (16 pages) This paper examines how ambient noise, an important environmental variable, can affect creativity. Results from ...

The Journal of Consumer Psychology is devoted to psychological perspectives on the study of the consumer. It publishes articles that contribute both theoretically and empirically to an ...

However, their role in creative ideation—a cornerstone of consumer research—remains underexplored. Drawing on the human creativity literature, we propose that ideation with LLMs is facilitated by ...

Consumer research enables brands to gain a deeper understanding of their customers, uncovering trends, motivations and unmet needs that drive purchasing decisions.

As “Buy Now, Pay Later” (BNPL) rapidly gains popularity, many retailers wonder about what this means for their bottom line. New research analyzed the purchase behavior of 275,000 consumers to ...