Journal of Consumer Research, Vol. 39, No. 4 (December 2012), pp. 784-799 (16 pages) This paper examines how ambient noise, an important environmental variable, can affect creativity. Results from ...

But for some people, feeling spent is more than an occasional occurrence. According to a 2025 analysis of studies published ...

The Journal of Consumer Psychology is devoted to psychological perspectives on the study of the consumer. It publishes articles that contribute both theoretically and empirically to an ...

Mela, Carl, Sunil Gupta, and Donald R. Lehmann. "Long Term Impact of Promotion and Advertising on Consumer Brand Choice." Journal of Marketing Research (JMR) 34, no. 2 (May 1997): 248–261. (Winner of ...

However, their role in creative ideation—a cornerstone of consumer research—remains underexplored. Drawing on the human creativity literature, we propose that ideation with LLMs is facilitated by ...

The journal of consumer research looked at data from 122,584 Consumer Affairs users who expressed interest in moving between March 2024 and March of this year.