The recession is always a day away, it seems. Persistent uncertainty about the economy's near-future is bound to make the remainder of the year an unnerving time for any business—and none more so than ...

As a marketing leader, what 11 sales enablement KPIs should you be taking into consideration? Find out in this guide. Content, Creative & Campaigns, People, Teams and Skills Imagine being able to walk ...

Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, ...

Mario Peshev is the CEO of DevriX and Growth Shuttle, an angel investor, and a business advisor with 10,000+ hours of consulting. The past three years have been a boon for new businesses. In total, ...

One of the many challenges of digital marketing is gauging whether your current strategy is working or not. Without using KPIs, or Key Performance Indicators, you will only be getting vague estimates ...

With baseball season starting, B2B marketers can use this as a reminder of the importance of two things: good data and smart analytics. As data science began to creep into the game, baseball famously ...

Collaboration is key to a successful retail enterprise, but companies may have some work ahead to leverage their talent to the fullest. According to a new report from CMO Council and KPMG, 70% of ...

WALTHAM, Mass.--(BUSINESS WIRE)--Trinity Life Sciences, the leader in strategy, insights and analytics for the life sciences industry, finds that thirty-two percent of life science marketing and ...

Editor’s Note: A version of this article was originally published in 2023 and has been updated for 2025 to reflect the latest developments in law firm marketing and digital analytics. In an ...

Social media can offer advisors opportunities to connect with prospective clients while nurturing relationships with existing clients. Approximately 40% of advisors use social media as a marketing ...