At this very moment, your key accounts are researching various solutions and evaluating your products and services online—anonymously. They are the self-directed B2B buyers of the new digital era.

Key Account Management (KAM) has evolved into a critical strategic function for organisations striving to maintain enduring, mutually beneficial relationships with their most significant clients.

Traditional approaches emphasize expensive tech stacks and campaigns, but even small businesses with limited resources can effectively implement ABM by leveraging existing resources, low-cost tools ...

You’ve probably heard of Account Based Marketing. It’s a highly effective and efficient demand generation strategy — used by leading B2B fintechs — because it hones your entire marketing and sales ...

The popularity of account-based marketing in B2B is increasing—for good reason. It's highly effective because it relies on communication that targets carefully and narrowly defined audience groups ...

With marketing budgets cut and CFOs adopting a zero-based budgeting mindset, how can you sell your new accounts based strategy? A framework to get started. It’s a complex time to be in business.

Fastenal's investor day reiterated the company's focus on growth in national accounts and introduced new initiatives to better leverage its data-rich managed inventory business. Management emphasized ...