The world of PPC advertising is heading toward one of its most profound shifts. Until now, advertisers competed for slots on search results pages, placing ads that a platform simply displayed. But a ...

Can Google Ads' built-in AI tool compete with third-party solutions for ad creation? See which delivers better ad copy, images, and video. Every day, marketing teams face a crucial decision: Should ...

A clear, data-focused look at how GA4 Attribution Paths help advertisers validate Smart Bidding, prove assist value, and defend upper-funnel spend. Let’s state a fact: Google Ads in 2025 runs on ...

If the digital ad ecosystem is going to mature to a new stage of privacy consciousness, advertisers must be better stewards of their first-party data. One aspect of that evolution is the idea of ...

Google announced a number of updates to Google Ads at Think Retail yesterday, including the global rollout of AI Max for Search campaigns, new Google Merchant Center features, AI updates to Asset ...

Google hasn’t done a full cannonball into the large language model (LLM) pool, but they’re definitely in the water. On May 20, Google launched AI Mode to all U.S. searchers, marking its most ...