Call tracking technology is a must-have if you’re looking to better understand your customers, optimize your marketing strategy, and increase conversions. Last-click attribution is a challenge every ...

There has been a great deal of discussion about SEO and call tracking lately. Several local marketers have written articles decrying call tracking, saying that it hurts SEO. Other local marketing ...

Call analytics, or "call tracking" as it's commonly called, is vital to gathering and analyzing marketing data for your business. Just as Web analytics can give you in-depth information about how ...

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The COVID-19 pandemic has thrown confusion into even the most routine business transactions. The market is a roller coaster, people are out of work and business owners need to be smart with their ...

Many local service clients struggle to track their success with Google Ads and understand the quality of leads generated. Some still use outdated methods to gauge their campaign performance. This ...