Beauty consumers are getting younger, thanks to easily accessible content and brand buy-in. Is it a good thing?

Who needs makeup artists when you have toddlers? Watch these pint-sized "beauty gurus" turn lipsticks into crayons, ...

Walmart’s cosmetics aisle. With her holiday gift list in hand, 9-year-old Cora Peterson, accompanied by Hutchinson police officer Wilson Maiers, was on a mission this past ...

The skincare brand is attempting to reconnect with its core audience through a tie-up with comedian Iliza Shlesinger for a ...