Read the original article on Purewow. Parents shopping for a swimsuit are often looking for three key features: fit, sun protection and, of course, style. Kids have major preferences after all—they ...

Credit: Used with permission from ALIVE Solutions, Inc. When we’re picking out our kids’ swimsuits for the season, we often think mostly about style, age-appropriateness, and comfort. We want ...

Summer means families are more spending time in and around the water: pool parties, beach days and boat rides are all more common this time of year. In addition to educating yourself on drowning ...

A veteran lifeguard asked parents to follow a clear-blue water safety rule: Don't buy children blue bathing suits. "Never wear a blue swimsuit — bright colors are always best!" Wyatt Werneth, a ...

Retail giant Target rolled out an “LGBT Pride” collection that includes so-called “tuck-friendly” wear and rainbow-colored onesies for infants and children — stoking conservative outrage that echoes ...