The new Brow Magic device from L'Oreal can print eyebrows on anyone's face with an accompanying iPhone app. Developed by L'Oreal in partnership with the tech company Prinker, it helps people create a ...

At CES, the consumer tech industry’s big tech show, L’Oréal unveiled two new digital products designed to help with a traditionally analog task: applying makeup. A tool called Hapta is designed to let ...

You don’t expect a beauty company like L’Oreal to announce a printer, but at CES 2023, that’s exactly what happened. Except, the L’Oreal Brow Magic won’t be used to print boring documents, instead it ...

We’re always excited to see how L’Oréal will merge tech and beauty at CES, impressing us in the past with innovations like Perso, which created custom lipstick shades and last year’s ColorSonic device ...

Whether you want in on the full brow trend or want to fill in some sparse areas on your brows, you’re probably on the prowl for an effective eyebrow pencil. These handy tools can add definition to ...

Many of us swipe on our favorite lipstick, mascara or blush in an easy breezy manner, without much physical effort. But there are millions of people for whom applying makeup poses a much bigger ...

L’Oréal is bringing inclusivity to the makeup chair in 2023. The beauty giant announced on Jan. 3 that the brand will be releasing the world’s first handheld lipstick applicator designed for people ...