Forbes contributors publish independent expert analyses and insights. I write about retail and the forces that are redefining shopping. L'Oréal's Colorsonic, left, and its components at right, ...

Finding a transfer-resistant long-wear foundation often feels like searching for a needle in a haystack. I cringe whenever my five-foot frame leans in to hug someone because I undoubtedly leave a part ...

The struggle can be real when it comes to finding the perfect foundation fit for our skin tones. If you’re on the fair skinned spectrum of African American (like me), you’ll run into the problem of ...

At CES, L’Oréal is showing off its first hair color device that can be used at home. The handheld Colorsonic can mix and apply product evenly, according to the company. If it works as promised, ...

PARIS (Reuters) -French cosmetics giant L'Oreal said on Monday it had signed an agreement to acquire haircare brand Color Wow, as it seeks to tap rapid growth in premium hair products. Haircare was ...

If you're looking for one of the best foundations, you can't go wrong with L'Oréal. The brand's base products are hugely popular within the beauty community, especially the L'Oréal Infallible ...

The beauty dealscape is heating up, with the world’s biggest beauty company getting in on the action again. L’Oréal has signed an agreement to acquire Color Wow, the hair care brand started 12 years ...

The struggle can be real when it comes to finding the perfect foundation fit for our skin tones. If you’re on the fair skinned spectrum of African American (like me), you’ll run into the problem of ...