Does it undermine what was so great about Lego: that sense of potential in a simple studded brick snapping so satisfyingly and haptically on to another? It builds self-generation and imagination.

On Sept. 28, the Lego Group will unveil their state-of-the-art Lego House in the Danish town of Billund, a three-hour drive from Copenhagen, where the world-famous brick was founded. A hybrid between ...

It’s finally here—Bjarke Ingels Group’s much-anticipated LEGO House in Denmark officially opens to the public today. Built in the small town of Billund where the iconic LEGO brick was invented, the ...