Classic Lego meets responsive play as smart bricks add sound and light — raising new questions about how imagination fits ...

LEGO Introduces Smart Play, Starting With Interactive ‘Star Wars’ Sets Your email has been sent LEGO is bringing its bricks to life. The company unveiled LEGO Smart Play, a new platform that builds ...

In 2024 the United Nations declared June 11 as International Day of Play. The resolution’s stated goal was “to preserve, promote, and prioritize playing so that all people, especially children, can ...

Lego is looking to bring your creations to life. On Jan. 5, The Lego Group unveiled its new SMART Play bricks, tags, and mini figures at the Consumer Electronics Show, or CES 2026, in Las Vegas, which ...

Five new Lego Smart Play Star Wars sets promise new Smart Minifigures, sillier interactions, and a very familiar squeeze on ...

LEGO has released some great display pieces over the years, but this 2026 set is a reminder that the best builds are about play.

Today, Lego has revealed five new Star Wars sets as part of its upcoming Smart Play lineup, including the Millennium Falcon, Mos Eisley Cantina and more.

The reveal of Lego Batman: Legacy of the Dark Knight at Gamescom 2025 was music to the ears of fans of all things Batman. This new chapter of Lego Batman is quite a special treat, as it allows you to ...