Lego’s Smart Brick Gives the Iconic Analog Toy a New Digital Brain

The new sensor-packed Smart Play Brick will land this spring as part of a special Star Wars collection. The update adds ...

Lego debuts Smart Brick and Smart Play system that reacts as you play. Here's how it works.

Developed by the Lego Group’s Creative Play Lab, the Lego Smart Play system will make sounds and activate lights based on ...

Lego Unveils Smart Play: Bricks That Respond To Kids Playing With Them

At CES this week, Lego announced Smart Play, a new interactive way to play with Lego builds. Here's how it works and when you ...

Lego unveils new SMART Brick at CES 2026. Here's where to purchase.

The new brick will make play more interactive for kids and families. Sets with the new brick will release in March, and ...
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Pokemon Lego Leak Includes Mewtwo's Lab And Gengar's Ghost Challenge

Lego revealed it had finally caught its white Walimer earlier this year, confirming its first-ever Pokemon sets are coming in ...
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Diplomatic rebels who dare to fail: inside Lego Future Lab

Keeping budgets low, timelines short, “daring to fail” and aiming to learn are just some of the key tactics of Lego Future Lab, the “rebels of the company” who aim to disrupt the brand before any ...
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Lab & Poltergust - LEGO Luigi's Mansion casual review

Check out the latest wave of lego Super Mario sets for January 2022! Along with the Luigi's Mansion sets, there's even more characters to collect and ghosts to catch! Check out Bricks 'O' Brian's ...