Lego has revealed Smart Play, a screen-free product that brings builds to life with technology, debuting with interactive ...

This new "SMART Play" platform features more than twenty patented world-firsts and has been developed by the LEGO Group’s ...

Benson also confirmed that the new initiative contains no artificial intelligence at all, as well as no camera.

Developed by the Lego Group’s Creative Play Lab, the Lego Smart Play system will make sounds and activate lights based on ...

Here’s everything you need to know about LEGO Smart Bricks, including where to buy them online, their build release date, and how LEGO Smart Play works ...

The new brick will make play more interactive for kids and families. Sets with the new brick will release in March, and ...

The brand-new, jaw-dropping Lego smart brick tech can recognize other bricks, activate effects and play music. They're ...

If you haven’t heard about Smart Play yet, its a way for Lego to make its sets more interactive. A Smart Brick filled with ...

The LEGO Group has introduced LEGO SMART Play, a revolutionary platform that brings LEGO creations to life with responsive ...

Consumer Electronics Show, the Lego Group gave us a potential answer. The company announced Lego Smart Play, which adds smart ...