Announced at American tech show CES, LEGO has unveiled three new LEGO Star Wars sets to launch the Smart Play system. These ...

The Smart Play system as a whole is going to make its debut in the Lego Star Wars theme, with—obviously—an X-Wing set and a ...

Debuting at CES, LEGO’s Smart Brick blends physical toys with subtle tech to create a more responsive play world.

LEGO SMART Play is here with sensor-packed SMART Bricks, Tags and Minifigs bring screen-free sounds, lights and reactions to ...

According to critics, electronic Lego bricks could undermine children's fantasies. While Lego doesn't want to go fully ...

Three Star Wars sets — the Emperor's Throne Room Duel, Luke's X-Wing, and Darth Vader's TIE Fighter — are available for ...

Summary: LEGO is launching a new smart bricks system that its describes as its “most significant” new product since 1978. The ...

Now, Lego is bringing the culmination of this technology and play features to a galaxy far, far away with its new Smart Play system. With its unveiling at CES 2026, I had a chance to see exactly how ...

Lego packs an electronics platform with 3D magnetic tracking, multi-radio communication, and inductive charging into a brick.

Benson also confirmed that the new initiative contains no artificial intelligence at all, as well as no camera.

Lego unveils Smart Bricks featuring NFC tags, Bluetooth mesh and motion sensors in Star Wars kits, detailing privacy notes ...

The Smart Brick is the same size as a regular 4x2 Lego piece and is universal, meaning you could put the same brick in any ...