LEGO's screen-free digital smart blocks are starting off with a Star Wars-sized bang. Finally, the X-Wing will make the "pew ...

After eight years in development, Lego Smart Play promises to revolutionise play for a new generation. One of its creators ...

A gold trophy with a Smart tag was the target to get closest to, and each player would shake a duck to activate it, and then ...

LEGO Introduces Smart Play, Starting With Interactive ‘Star Wars’ Sets Your email has been sent LEGO is bringing its bricks to life. The company unveiled LEGO Smart Play, a new platform that builds ...

Lego recently announced the biggest evolution to the Lego system of play since the 1970s – with a new Smart Brick filled with ...

We’re on the ground at CES in Las Vegas all week to sift through the hype and find the products that should actually be worth your money this year. Check out our guide to CES 2026 for our latest hands ...

You might have thought you’d seen every possible size and shape of brick and accessory, but the brand is about to ruin your complacent attitude to your Lego basket. Lego is bringing interactive bricks ...

Smart bricks and minifigs are coming to Lego, and the implications are exciting, but equally alarming. For months now, diehard fans have been arguing over leaks of the tech-fueled playsets and their ...

Even when you're in your 70s, there are still firsts to experience. Lego proved that at CES 2026, during its first-ever presentation at the electronics trade show. There the company introduced Smart ...

Lego is looking to bring your creations to life. On Jan. 5, The Lego Group unveiled its new SMART Play bricks, tags, and mini figures at the Consumer Electronics Show, or CES 2026, in Las Vegas, which ...

Lego's newly announced Smart Brick is proving polarizing among its fanbase. It's Lego's latest exploration into bringing technology into its traditionally analog toy sets. Adult Lego fans told ...