Style Edit: French sportswear brand Lacoste and its creative director Pelagia Kolotouros host actors Adrien Brody and Claire Danes, and tennis player Venus Willi…
The brand's autumn/winter 2025 collection bears its famous crocodile logo, originally inspired by the nickname of its founder ...
Campaign13y
Lacoste loses crocodile logo battle with dental firm
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Creative Review4d
Lacoste’s Save Our Species by BETC
In 1927, an artist called Robert George was commissioned to bring the crocodile to life as the brand’s logo. With the help of agency BETC, last year Lacoste switched up its crocodile symbol for the ...
National Geographic news3y
When our clothes become an ode to nature
When René Lacoste chose a crocodile for his company’s logo, he could not imagine that this fascinating reptile might one day disappear. Among the 13 species of true crocodiles (genus Crocodylus ...