The suite, designed for enterprise-level companies, consists of six products that can be used together or on their own and integrate with AdWords and DoubleClick. Google is unwrapping a suite of ...

Ad campaign metrics offer clues about how to optimize a landing page. Here's what you should be looking for and how to improve any page. There’s a scene in the movie Uncut Gems where an unpolished ...

Bad landing pages can tank even the most beautifully constructed AdWords campaign. For many small businesses, the prospect of tackling landing page optimization on top of managing bids, keywords and ...

Moderator for this session is Allan Dick. There are three speakers, Tim Ash, James Roche and Scott Miller. There is new technology being used in this session by Offermatica where the presenter asks ...

Getting someone to click on your search ad is only half the battle. Once visitors arrive, the landing pages you display to them are a crucial component in converting them into buyers. This session ...

Marketers can use competitive keyword research in part to find more profitable keywords, improve their ad copy and come up with A/B testing ideas. Conversion rate optimization is all about finding the ...

In the relentless hunt for more conversions, being number one has never been so important in a digital marketing. But how to can you get on top and stay there? That will require a combination of ...

Designing a high-converting landing page can enhance your conversion rate by up to 300%. The key elements of a high-converting landing page include a hero image or video, a unique selling proposition ...