A good landing page should boost sales, generate leads, and entice people to explore your website. A landing page is the web page your visitors arrive on when they search for your business via URL or ...

Opinions expressed by Entrepreneur contributors are their own. The online marketing space is filled with techno babble. From squeeze pages to sales funnels to conversion optimizations and everything ...

While small business websites employ various strategies to pull in potential customers, landing pages serve a primary purpose—to prompt a specific action. A well-constructed landing page can make a ...

The following excerpt is from Susan Gunelius‘ book Ultimate Guide to Email Marketing for Business. Buy it now from Amazon | Barnes & Noble | iTunes | IndieBound Your landing pages should include an ...