Ferrari's future won't be decided by how many cars it sells, but by whether each one still feels rare and exclusive.

Forbes contributors publish independent expert analyses and insights. I write about the automotive industry and where it is headed next. It is likely still years before we’ll see the first ...

Ferrari has unveiled its F80 hybrid supercar, the company’s most powerful road car ever, with a combined gas-electric 1183 horsepower. F80 is arguably the greatest expression of the transfer of racing ...

个性化定制的概念与法拉利的创立初期密不可分——彼时王室成员、影星巨星与商界巨擘们，皆会根据个人意愿定制独一无二的 12 缸豪华旅行车。这份历史不仅历经数十年传承，如今更因一款来自旗舰定制计划的非凡车型而攀上新高峰——这款名为 12Cilindri ...

It's a great time to be a power-hungry hypercar buyer, providing you have both the wealth and connections to climb to the top of those carefully guarded allocation lists. Two weeks ago, the McLaren W1 ...

With its tire-blistering acceleration and record-setting performance, the Xiaomi SU7 Ultra has been getting attention throughout the auto industry, impressing everyone who’s seen it. That “everyone” ...

全新法拉利 Amalfi 的惊艳设计是如何实现的？来自马拉内罗的全新 2+ 及搭载前中置 V8 发动机的 Berlinetta 跑车由法拉利设计中心设计。由弗拉维奥·曼佐尼 (Flavio Manzoni) 领导的设计团队以法拉利 Roma ...

Ferrari’s hypercars have always moved the needle—and not just the ones in the instrument display. With Formula One and World Endurance Championship (WEC) racing cars doing the hard yards, the ...

The workaday town of Maranello, near such architectural jewels as Bologna and Modena, shares little of their charm. Nevertheless, its main attraction is a centrepiece of Italian culture. A statue of a ...

Ferrari ended 2024 with strong results, beating expectations and providing a promising outlook for 2025. The company’s business model thrives on brand desirability and scarcity, with consistent ...

Ferrari's brand strength and exclusivity provide a competitive advantage, leading to stable cash flows and high profit margins, unlike other automotive companies. Despite a recent 13% drop in share ...

Some enthusiasts argue that new Ferrari designs rely too heavily on bold cutouts and sharp creases, losing the flowing elegance that defined past icons. A large part of Ferrari’s design legacy came ...