Luxury British car maker Jaguar has a history going back almost 100 years, but many have claimed that its recent rebrand-- and the unveiling of the new Type 00 electric car -- is the beginning of the ...

Recent comments from a head marketing director at Jaguar are now drawing attention after the brand launched a polarizing rebrand of the luxury car company this week. During an appearance at the Virgin ...

Jaguar took the covers off its futuristic “Type 00” concept car at Miami Art Week in December 2024, and the world reacted accordingly. The advertising campaign was labelled as a woke PR stunt and the ...

Jaguar is back in hot water after its new EV design release on Monday. Images of the new Jaguar Type 00 concept car circulated across the internet as the British car company continued to face backlash ...

Make no mistake: In the annals of brand miscalculations, Jaguar's recent rebranding effort is a particularly egregious case of self-sabotage. This isn’t just a marketing misstep—it’s a self-inflicted ...

About Jaguar’s rebranding, executives speak of the mission to “take Jaguar back to its original habitat” and recognize Jaguar’s iconic past, while at the same time emphasizing the need to “break the ...

The 102-year-old British automotive company has recently announced a major rebranding, possibly its biggest ever, as it tries to reinvent itself as an ultra-luxury brand focused on ritzy EVs. Unlike ...

Does a Jaguar crossover make sense? If you’re Adrian Hallmark, Jaguar’s Global Brand Director, it certainly does. Speaking to Autocar, Hallmark said that Jaguar “needs a crossover and needs to stop ...

Automotive journalists largely seem to be in love with sleek hatchbacks, V8 engines, and rear wheel drive. Sadly, these things almost never go together. The VW Scirocco is a sleek, front-driven I4 ...

The Green Ghouls are getting ready to leave the building: Jaguar Sun, the Michelin-recognized restaurant and bar famous for its pasta, small seafood plates and creative cocktails, is closing ...

Maya, a black jaguar that has called the Hattiesburg Zoo home since 2016, has died, zoo officials announced Wednesday morning. The 21-year-old jaguar developed kidney disease, diagnosed in January, ...

In this video we will review Outrageous Wrap Jaguar xf on Gold 30” Rucci. ICE detains diabetic Norwegian woman at green card ...