Maggie Mistovich is VP of Marketing at TextUs, a leading SMS engagement platform for recruiters, marketers, sellers and workforce managers. Customer acquisition strategy is an ever-evolving landscape, ...

Overview: Lead generation tools in 2026 are offering a powerful combination of automation, data enrichment, and multi-channel engagement to help teams scale out ...

The marketing retainer model had its moment. Fixed fees for fixed scopes gave brands predictability, but not accountability. Agencies got paid regardless of performance. And clients paid for effort, ...

Back in 1898, American advertising advocate Elias St. Elmo Lewis first formalised the sales process that we know so well as the “Funnel”. It’s been great, but like Top of the Pops or the concept of a ...