Use this guide to automate your lead funnel in a way that scales your business while keeping your brand human.

Maggie Mistovich is VP of Marketing at TextUs, a leading SMS engagement platform for recruiters, marketers, sellers and workforce managers. Customer acquisition strategy is an ever-evolving landscape, ...

Discover how lead magnets like free trials and guides convert visitors into sales leads and customers, boosting your ...

Buyer centricity has become crucial to B2B marketing success, prompting progressive organizations to learn more about the buyer’s path to purchase and provide personalized content to help further ...

VIENNA, AUSTRIA / ACCESS Newswire / May 26, 2025 / involve.me, a leading no-code platform for creating conversion-focused funnels, has announced the launch of its latest innovation: the AI-generated ...

Back in 1898, American advertising advocate Elias St. Elmo Lewis first formalised the sales process that we know so well as the “Funnel”. It’s been great, but like Top of the Pops or the concept of a ...

While top-of-the-funnel (TOFU) marketing activity has traditionally been left to our B2C cousins, more and more B2B companies are taking on the challenge of attracting prospects using inbound ...

B2B lead generation requires an email-based lead nurturing sequence and an optimized landing page to move prospects through the funnel. The email should be automated and include five to seven touches ...

One of the biggest challenges of running a business is learning how to leverage limited resources. Of all the resources needed for running a successful business, there is only one that can't be bought ...

The marketing retainer model had its moment. Fixed fees for fixed scopes gave brands predictability, but not accountability. Agencies got paid regardless of performance. And clients paid for effort, ...