A sales funnel is a sales strategy that gets its name from the way people draw it in a diagram. At the top is a group consisting of all possible customers. At the bottom is a subset of people from ...

Lead gen advertising can get expensive – especially if you have a long buying cycle. Check out these tips for improving lead quantity and quality. Lead gen advertisers are faced with the struggle of ...

Lead generation is an expensive task for any B2B marketer, but it’s not cost alone that keeps them up at night. Understanding the nuances of each lead and how to replicate some level of success is as ...

Lead generation, at its core, refers to the process of attracting and converting prospects into someone who has expressed interest in a company's product or service. These leads, once captured, can ...

Content marketing isn’t just about establishing thought leadership, sharing helpful information and driving traffic to a company’s website—it’s also about generating, nurturing and converting leads.

A lead generation funnel is no different. It’s the process of starting with, and sifting through, a large number prospects, identifying which ones are viable as sales leads, and then nurturing these ...

Opinions expressed by Entrepreneur contributors are their own. The sales funnel map is part of the customer’s journey. It is composed of digital products intentionally created to encourage your ...

The exponential growth of the tech industry has made effective lead generation management crucial for Managed Service Providers (MSPs). Brian Gillette's Feel-Good MSP is revolutionizing the lead ...

MIAMI--(BUSINESS WIRE)--Snappy Kraken, the martech innovator serving financial advisors, today announced the introduction of its Nitrogen Lead Generation Campaign live from the trade show floor at ...

Considering that the economic climate looks set for an even more challenging period ahead, you may want to start reviewing your current marketing stack to ensure your budget is spent as effectively as ...

Last week, News Corp ( NWSA), owner of realtor.com in the U.S. and the majority owner of REA Group in Australia, announced the $210 million acquisition of lead qualification service Opcity. Why it ...

The sales funnel map is part of the customer’s journey. It is composed of digital products intentionally created to encourage your website’s visitors to take specific actions at each stage of the ...