MIAMI--(BUSINESS WIRE)--Snappy Kraken, the martech innovator serving financial advisors, today announced the introduction of its Nitrogen Lead Generation Campaign live from the trade show floor at ...

Lead generation isn’t just about driving leads; it’s about filling your funnel with qualified leads. The key to achieving this lies within providing your platform of choice with the right information.

Lead generation, at its core, refers to the process of attracting and converting prospects into someone who has expressed interest in a company's product or service. These leads, once captured, can ...

B2B lead generation marketers: Have you tried Google Discovery ads yet? According to Google, Discovery ads: “…help you reach up to 2.9 billion people as they browse feeds on YouTube, check the Gmail ...

Opinions expressed by Entrepreneur contributors are their own. The sales funnel map is part of the customer’s journey. It is composed of digital products intentionally created to encourage your ...

Considering that the economic climate looks set for an even more challenging period ahead, you may want to start reviewing your current marketing stack to ensure your budget is spent as effectively as ...

In boardrooms and Slack threads alike, “demand generation” and “lead generation” are often used interchangeably, sometimes even by marketers themselves. But for CMOs making six- and seven-figure ...

While top-of-the-funnel (TOFU) marketing activity has traditionally been left to our B2C cousins, more and more B2B companies are taking on the challenge of attracting prospects using inbound ...

Lead generation delivers immediate clients, while branding builds long-term recognition. Businesses with smaller budgets benefit from targeted lead-generation strategies. Branding works best for large ...

Jeanette is the CEO of Leadpages, a no-code website & landing page builder that helps entrepreneurs start and grow their business online. Every business owner wants to make sales. But before you get a ...

Leads and sales are the lifeblood of any business as they help provide a steady flow of predictable revenue. However, some lead generation methods are more effective than others. The type of leads you ...