The team behind record-breaking Roblox game Adopt Me has branched out to create its own development studio, Uplift Games.

Roblox Studio head Stefano Corazza says that the game doesn't exploit children, and is instead "a gift".

Melon has created Roblox launch events for artists including KSI, Tai Verdes, Ava Max and Zara Larsson, whose event won the studio a Clio award this year.