Data is an integral part of how we live and do business. And one great way businesses and website owners get access to important data is through Google Analytics. If Google Analytics is still new to ...

AI-powered agentic tools is being rolled across Google Ads and Google Analytics to give marketers hands-on help with campaign creation, optimization, and analysis, as announced today at Google ...

Google began filling nooks in its advertising and analytics platforms with agentic AI technology that can operate more autonomously — to take actions and make decisions with minimal human intervention ...

Google has released an open-source tool that lets large language models like Gemini connect to Google Analytics, enabling natural conversations with your data. Google’s new open-source tool lets AI ...

Google Analytics introduced a new AI-powered feature called Generated insights that automatically detects and explains significant data fluctuations. The feature uses natural language to surface ...

Google Analytics launches Customer Match beta, enabling advertisers to enhance remarketing using first-party data instead of third-party cookies. Google Analytics now lets advertisers use first-party ...