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From rising YouTube stars to big Hollywood blockbusters, Adobe Premiere Pro has long been an industry standard when it comes to video editing. But like any piece of ...

After spending months in beta, the Firefly AI-powered video editing tool is available for all Premiere Pro editors.

Adobe Inc. today debuted new artificial intelligence features for Premiere Pro, its widely used video editing application. The features are powered by Firefly, a series of generative AI models that ...

Most creative fields have at least one thing in common: Adobe. Designers, illustrators, photographers, even music producers have long used Adobe's Creative Cloud to enhance their work and get it out ...

Forbes contributors publish independent expert analyses and insights. Technology journalist specializing in audio, computing and Apple Macs. Adobe announced generative AI tools within its video ...