Google Analytics is how nearly 70 percent of Fortune 500 companies track their business online. Over these seven modules, you’ll not only learn the basics of the Google Analytics dashboard, its ...

The latest iteration of Google’s web analytics platform, dubbed Google Analytics 4, is now available. The new property type includes expanded predictive insights, deeper integration with Google Ads, ...

People might think of Universal Analytics (UA) or a similar name when they hear "Google Analytics," a popular web tool that's as in-depth as it is accessible on devices like tablets. What might not be ...