Snapchat’s upcoming on-device AI model could transform your background — and your clothing — in real time. Snapchat’s upcoming on-device AI model could transform your background — and your clothing — ...

Snap is releasing a new version of its AR development tool, called the Lens Studio 5.0 Beta, to developers starting today. The new AR development tool is designed to support more advanced AR ...

Snap is quickly becoming the gold standard for augmented reality. About a year ago, the company released new ground segmentation Lenses. Since then the company has focused increasingly on expanding ...

Snap unveiled updates to Lens Studio. Now it is easier to build engaging Lenses (AR experiences). These Lenses will be available in the Specs coming in 2026. Snap has been in the smartglasses space ...

Snap has introduced ray tracing technology to its AR Lens Studio for developers around the world, the company announced on Wednesday. Ray tracing is a technical capability that allows for realistic ...

Snapchat launched its new mobile Lens Studio app. For years, creating custom filters required a computer setup, some technical know-how, and patience. This new iOS-exclusive app alters that ...

Folks who make augmented reality lenses on Snapchat will soon have another powerful tool at their disposal: the LiDAR scanner on iPhone 12 Pro and iPhone 12 Pro Max. Snap has rolled out a Lens Studio ...

October is here and that means it's time for spooky Snaps. While Snapchat usually has quite a few Halloween Lenses to choose from, you can easily make your own Lens. If you're ready to get creative, ...

Mediabrands Content Studio Debuts First Snapchat Lens in LATAM to Use Body Tracking Technology, an Original Soundtrack and a Voiceover to Promote Amazon Prime Video’s New Maradona Docudrama (IPG’s New ...