When measuring the sales lift of a marketing campaign, 45% of marketers use some form of basic pre-post marketing analysis, according to The Lenskold Group and MarketingProfs 2007 Marketing ROI & ...

LONDON, Jan 23 (Reuters) - Legacy automakers playing catch-up with EV leaders like Tesla (TSLA.O), opens new tab are leaning on their Formula E electric racing teams for innovations to build better ...